What a rush! (In the best way possible, of course!)

On July 11, 2015 we officially launched 6 new collections at BeautyCon in Los Angeles, California. The show was a tremendous success with an overwhelmingly positive response. We were so excited to meet all of you! From our Velveteens, to the everyday beauty lover to the wonderful Talents that we met- it was simply delightful!

Here is a brief overview of our new collections. For more information, you can click on the bold type after each number which is a link to view the product on our website.

(1) Contour Is A Girls Best Friend - Our unique innovative contour palette, features a one of a kind formula that allows for a cream-to-powder application. It sets as a matte powder so that it will last all day. This palette is ideal for beginners in the 'contour world' because of its silky consistency which blend effortlessly into the skin for a flawless finish. For the master makeup artist, it will not disappoint. Rather, we are sure it will be a wonderful addition to your collection. It has three highlighting shades as well as three contouring shades. It will flatter all skin tones and face shapes. Our 'Contour Is A Girls Best Friend' Palette is especially noteworthy because it is vegan, cruelty free, gluten free and paraben free.

(2) The Exotic Lotus Palette - Our exciting new eyeshadow palette featuring gorgeous shades inspired by the queen of beauty, the most exquisite flower of the river; the exotic smoked lotus. Let these ultra-pigmented colors transport you to a far away land where the lotus blooms in vast misty waters under a silver moon. These shadows have a velvety feel for maximum blending. Create a cut crease, smoky or a natural look with these vegan, paraben, gluten and cruelty free shadows.

(3) My Fair Lashes Mascara - Want show-stopping lashes? Now your lashes will make the ultimate entrance with our extreme lengthening My Fair Lashes Mascara! This fast drying, flake and smudge-proof formula creates long lasting length with our new innovative wand! The flat side allows the tip to get those tiniest hardest-to-reach lashes without smudging your makeup! This cruelty & paraben free unique formula works with the mascara wand to provide incredible lash definition and length! With this ultra lengthening & thickening mascara you will have the fairest lashes of them all!

(4) Matte to the Max Liquid Lipstick - A must have for a classic Hollywood pout! This liquid to matte vegan lip color promises starlet glamour and so much more!  Matte to the Max is infused with Sacha Inchi oil from the Amazonian rainforest to lock in hydration and a rich source of vitamin E to help keep your lips moist yet matte all day! Swipe once to deliver a liquid opaque color that softens into a rich matte long-wear lipstick.

(5) The Malibu Sunset Collection - As the dusk and waves draw in the Malibu sunset appears presenting the most beautiful pinks on earth. You see palm trees, feel the ocean breeze and salty air. The Malibu Sunset Lipstick Collection will always take you back there.

(6) Velvet Rose Lipgloss - You will fall in love with our velvet rose gloss. It's radiance and lustrous consistency makes your lips not just look but smell as fabulous as the classic rose. Inspired by the glamorous French and their classic style. Don't just stop and smell the roses - Wear their beauty on your lips!

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Paris Manning